Elite Dentistry of Simi Valley
Our client opened a second location that had almost no online presence on search engines. The goal was two-fold; secure a spot on the coveted Google Maps local pack for top target keywords as well as improve visibility in organic listings to drive new patients.
We launched a multi-level campaign focused on on-page SEO, local SEO and link building. The Locomotive team conducted several audits and analyses, enabling us to provide effective working solutions
Increase in New Users
Increase in Leads
Increase in Top 3 Keywords
What We Did
Focused on Key Local SEO Tactics
We increased the number of citations for each location and resolved NAP consistency errors to improve the overall citation quality score. We also worked on optimizing each GMB listing to include descriptions, services, categories, and any other relevant data.
Expanded Topical Authority with Content
Our client wanted to rank for competitive head terms like “dentist” and “dental services” but to tackle that, we first needed to get the site ranking for more longtail search terms such as the services they offer i.e., implants, dental crowns, etc. To optimize each service page, we used our internal content briefs which offer a comprehensive analysis of a topic and helped us optimize the content for user intent and to be competitive with the top-ranking pages of that topic. Once the site started ranking for these longtail terms, Google saw it was doing a nice job comprehensively covering “dental” topics and could start ranking for the big head terms.
Built Neighborhood Pages
There are many neighborhoods in Simi Valley. We found users might not be searching for “dentists in Simi Valley” but more specific to their community such as “dentists in Moorpark. To target this, we created neighborhood landing pages. This further helped to build local relevancy for their presence in Simi Valley as a whole.
Conducted Link Building
We obtained and built quality external links that directed more traffic and link equity to important site pages.
Optimized Meta Data to Increase CTR
Since our client started gaining more visibility in search engines, we wanted to ensure each page was optimized to entice users to click through to the site and that each page is properly meeting user intent.
Optimizing a site with minimal visibility and low site trust can take time but with the right mix of tactics, it is possible to achieve top placements in local map results as well as organic results. Our client was focused on top positions for his main services – implants, emergency dental, and general terms like “dentist in simi valley.” This was accomplished for both local and organic and the practice has a steady stream of new patients.