Content needs to be more than a nice arrangement of words on your website. In fact, content plays a critical role in SEO. Our team has tested and refined the process of creating content strategies for companies that offer proven results. Looking for content that can be shared, linked to, and content that will ultimately drive revenue? We can help.
Improved Brand Authority
We will help you create content that gets read again and again, signaling to Google that your site is a proven content resource.
Increased Revenue Opportunity
We go beyond driving traffic to your website. We drive qualified traffic to your website, so you have more opportunity for conversion.
Long-term Content Strategy
We create strategies that are designed to effectively grow with your business.
Query Match Analysis
Are the pages on your site ranking for the most relevant queries? Your site could have competing content or perhaps secondary pages that are ranking for the queries your key landing pages should capture. Our query match analysis identifies the queries that are not relevant to the page they rank for and what the more appropriate page would be for that query.
Building Topical Relevance
Google now looks much more at your site’s topical relevance and content quality. It evaluates the text on your site to determine topics, entities and relationships between concepts. We help you to identify the relevant terms that support the main topics of your business and show you how to make connections so that Google is able to rank your site better for search queries.
Our content gap analysis identifies holes in your content strategy. These findings drive our content plans. We start with ideation to conceptualize the best angle for each content piece followed by a detailed editorial calendar that is prioritized by the topics expected to yield the highest return first. Need someone to write the content? Our team of writers can help there too.
Site Search Trending
Understanding what your customers are looking for is critical to improving conversions and engagement. Heatmapping and user testing can offer valuable insight, but our site search trend analysis takes things further. We aggregate all the searches users have entered on your site and condense the data down into content category themes, showing you how to best organize and guide them to that information.
Our proprietary in-house content briefs are a powerful tool that can give your content an edge over competitors. Utilizing a unique algorithm, we gather insights on how users search for your topic, how your site is currently performing for that topic, the most important words and topics to include in your content, and how to enhance your content through videos, photos, supplementary content and more.
We’ve developed unique tools to modernize how we approach onpage optimization. Our CTR Anomalies tool shows us pages on your site that generate impressions in search results, but very few clicks. Our Max Loss analysis tool identifies the pages that have lost the largest amount of clicks in search results over time. Our internal linking notebooks identify pages that might be ranking at the bottom of page 1, but through cleverly placed internal links on your site, boost that page’s ranking.
Content Case Studies
3dcart is a leading ecommerce software platform that is designed to help online retailers increase their website visitors and sales by offering a more SEO-friendly framework. They came to Locomotive looking to make their brand stand out in an already crowded marketplace.
We take a tactical approach to developing a new content strategy. Our process begins with analyzing market trends. We will uncover key industry trends and insights. After our initial analysis, we will begin a detailed audit on both your current site, as well as those of your strongest competitors. This will allow us to pinpoint new content opportunities. Finally, we will zero in on defining and fine-tuning your brand voice, so that any new content created will be clearly defined and representative of your brand and its objectives.
Join LOCOMOTIVE Senior Director of Technical SEO Research, JR Oakes, as he sits down with the hosts of the popular marketing talk radio show, Edge of the Web. Learn more about JR and the unexpected path he took to becoming one of the most respected SEOs in the industry (*hint he didn’t go to school for tech), and how we use data here at LOCOMOTIVE.
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Get in touch with us today to talk with our experts and learn how we can best benefit you and your business.