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How To Use Data Analysis for SEO

Screen still of a video podcast with JR Oakes


Join LOCOMOTIVE Agency Senior Director of Technical SEO Research, JR Oakes, as he sits down with the hosts of the popular marketing talk radio show, Edge of the Web. In addition to talking about how we use data here at LOCOMOTIVE, JR describes the unexpected path he took to becoming one of the most respected SEOs in the industry. (*Hint: He didn’t go to school for it.) 

In this episode, JR shares his thoughts about the importance of data analysis for SEO and how combining Search Console data with AdWords data can help businesses and SEOs gain a clearer picture of marketing performance. He also notes the importance of understanding the “winability” of certain keywords when proposing a new SEO strategy.

If you watch the video, you’ll get a behind the scenes look at how the technical SEO experts at LOCOMOTIVE Agency go about their work. As an agency, we believe in offering clients tangible results. We do this by taking a deep dive into client data and by using a hybrid approach that includes both data mining and data blending to identify real areas of opportunity. 

Also discussed in this episode: 

  • Google apologizes for the rel=next/prev mixup 
  • Google brings AMP-powered dynamic emails to Gmail 
  • YouTube’s role in mobile traffic
  • And more!

LOCOMOTIVE Agency can help you reach your SEO goals. Contact us today and find out how.  



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