Service:

Split-Testing SEO

Introduction

Search engine optimization is often a reactive enterprise: Google tweaks its algorithms, and SEOs respond by making educated guesses about those tweaks so they can take advantage of them and salvage traffic and rankings. With SEO split-testing, however, guessing and reactivity take a backseat to rapid, real-time A/B testing that results in actionable SEO data.

With LOCOMOTIVE’s split-testing tool, our team can experiment with a wide range of variables simultaneously to see which changes might positively or negatively affect SEO metrics like CTR, organic traffic, and keyword rankings. Even better, we can do it in less than half the time it would take other SEO agencies to generate the same data.

 

SEO SPLIT-TESTING BENEFITS

01.

BREAK THROUGH SEO PLATEAUS

SEO split-testing allows for rapid experimentation without any disruption to your site, which allows our team to hone in on SEO plateaus and discover what combination of changes will yield a breakthrough.

02.

MAKE DECISIONS BASED ON REAL DATA

Easily see which changes create the uptick in search traffic or click-through rate that you’re looking for. Leverage this data to make the changes throughout your site that will have the most positive impact.

03.

SCALE YOUR GROWTH

SEO Split-testing allows you to generate more traffic and revenue without adding a considerable increase in cost, effectively scaling your growth for maximum benefit to your bottom line.

04.

HIT MORE SEO TARGETS FASTER

While traditional SEO efforts usually take around six months to begin to reveal their effectiveness, SEO split-testing dramatically reduces this timeline, so you can hit your targets faster.

SEO SPLIT-TESTING SERVICES

01

RAPID SITE-SPECIFIC SEO DATA GENERATION

The data generated through SEO split-testing isn’t just fast and accurate; it’s also specific to your website and your customers, allowing your team to make guaranteed SEO improvements across your site.

02

TITLE AND META TAG OPTIMIZATION

Find out quickly which changes to title tags and meta descriptions will improve search rankings and CTR before you allocate resources to make the changes for your tens of thousands or millions of pages.

03

DATA-DRIVEN HEADER OPTIMIZATION

Our testing will reveal which changes — if any — to header tags improve search engine rankings, click-through rates, and conversions, saving valuable time and resources for site-wide optimization efforts that will actually pay off.

04

PRODUCT PAGE & LANDING PAGE CRO

Quickly discover which arrangement, inclusion, or exclusion of landing page and product page elements positively impact conversion rates, then use this data to deploy site-wide changes you know will work.

SEO SPLIT-TESTING ARTICLES

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