Enter New Markets With Clarity and Confidence
Expanding internationally is a big move, and works best when backed by insight, not instinct.
At LOCOMOTIVE, we help brands become unmissable everywhere your buyers search, discover, compare and decide. Using a focused, research-driven process, we build and execute market entry strategies that connect your business with the right customers in the right regions.
“B2B market entry demands strategy. Without it, even the best products or solutions risk getting lost in translation.”
Kevin Moran, Chief Operations Officer
Why Market Entry Matters
Identify and prioritise market opportunities
Test demand before investing resources
Tailor messaging, content and digital experience
Build visibility with the right decision-makers
Show up where your buyers already search and compare
Our Market Entry Framework
We gather the focused intelligence and data required to validate your market entry decisions before you invest significant resources in developing a new region. This includes: market size, signals and trends, competitor analysis and regulatory differences, customer behaviours, buying cycles and barriers, and product viability relative to the local landscape.
Talk to your buyers before you sell to them. We help you engage real prospects, partners and stakeholders to test positioning and uncover friction before launch.
Activities may include:
interviews, discovery sessions and survey, trial offers, demos and pricing tests, trade event participation and conversations, or primary research that drives commercial clarity.
With the right data in hand, we build a localised go-to-market approach by first defining your market positioning and value proposition. We then map relevant companies and key decision-makers, followed by tailored campaign and media planning. Our strategy includes customised content, PR, partnerships, and local outreach, all aligned with clear metrics, timelines, and commercial targets.
Execute with consistency and local relevance by bringing your entry plan to life through tailored content, landing pages, and digital assets. We run in-market campaigns focused on awareness and conversion, supported by earned media and digital PR. Activity also includes trade events and engagement with key opinion leaders, as well as targeted outreach to key buyers. For complex B2B sales or longer buying cycles, Account-Based Marketing (ABM) helps ensure you reach the right people in the right companies.
Funding Your Market Entry
We help you access and apply for the right options at the right time.
Enterprise Ireland Market Discovery Fund
The Enterprise Ireland Market Discovery Fund helps Irish businesses explore and validate opportunities in new global markets. Funding can cover activities like content localisation, media strategy, and outreach to key decision-makers in your target market.
Enterprise Ireland Digital Marketing Capability
The Enterprise Ireland Digital Marketing Capability Grant is designed to help ambitious Irish SME’s build in-house digital marketing expertise and drive international growth.
Enterprise Ireland Market Research Grant
If your business has been affected by recent trade tariffs, Enterprise Ireland’s Market Research Grant is here to support your next move. Support for the early stages of your journey. This grant helps you gather critical data on market size, customer behaviour, and competitive landscapes before making major investments.
Enterprise Ireland New Market Validation Grant
Enterprise Ireland’s New Market Validation Grant is designed to help Irish companies assess and validate the potential of new international markets before committing significant time or capital.
IDA Ireland International Marketing Programme
The IDA Ireland International Marketing Programme provides financial and strategic support to foreign-owned companies based in Ireland that are planning to grow into new international markets.
InterTrade Ireland Acumen Programme
The InterTradeIreland Acumen Programme is an initiative that supports small and medium-sized businesses across the island of Ireland as they expand sales across the border.
Who We Work With
We support export oriented companies committed to commercial growth, including:
Ambitious startups and scaling businesses
Enterprise Ireland and IDA-supported teams
B2B brands entering new international markets
Digital-first and growth focused businesses
