Arrow 1
Arrow 2
Arrow 3
Site logo
Funded Programmes

IDA Ireland International Marketing Programme

Drive your global business expansion with funding support offered specifically for export-led growth.

icon
Unlock Funding
icon
Accelerate B2B Export Growth
icon
Where Digital Strategy, Creative, and Data Work as One
icon
Partner with LOCOMOTIVE Today
icon
Unlock Funding
icon
Accelerate B2B Export Growth
icon
Where Digital Strategy, Creative, and Data Work as One
icon
Partner with LOCOMOTIVE Today

What is the IDA International Marketing Programme?

The IDA Ireland International Marketing Programme provides financial and strategic support to foreign-owned companies based in Ireland that are planning to grow into new international markets. Whether you’re a scaling startup or an established multinational, the programme helps you cover eligible marketing and sales costs while you identify global opportunities, validate demand, and build a sustainable export pipeline. We are here to help you scope your opportunity, apply for funding, and execute well-defined international marketing strategies, turning a funded programme into real commercial impact.

  • Up to €27,750 in grant aid (subject to IDA approval)
  • Covers up to 50% of eligible project costs

Who Is Eligible?

To qualify for the IDA Ireland International Marketing Programme, your company must:

  • Elevate internal digital marketing skillsBe foreign-owned and operating in Ireland
  • Elevate internal digital marketing skillsBe supported by IDA Ireland
  • Elevate internal digital marketing skillsPlan to increase export sales outside of Ireland
  • Elevate internal digital marketing skillsBe committed to structured market research and strategy development

Not sure if your business qualifies?


From funding application to market execution, we help you structure the right strategy, build a strong case, and turn approved support into real results.

Pre-Application Advisory

Get expert guidance on project structure, IDA alignment, executive summaries, and commercial plans that are tailored to strengthen your submission.

Strategy Development

In-depth market research, segmentation, and competitor benchmarking lay the foundation for a focused export strategy that’s ready to execute.

Market Execution & Enablement

Activate your strategy with localised messaging, channel and partner targeting, and ongoing support to optimise your performance across markets.

Results That Speak for Themselves

We have helped hundreds of Enterprise Ireland client companies across multiple B2B sectors to:

  • Build digital marketing teams from the ground up
  • Double digital lead conversion rates within 6 months
  • Launch export-focused campaigns

Why International Brands Choose LOCOMOTIVE

  • Experts in Market Entry and Expansion Strategy - Our team knows what it takes to launch into global markets, including how to build positioning, sales plans, and buyer-focused content.
  • Familiar With IDA Processes and Requirements - We understand what the IDA is looking for in your proposal, and we structure every work plan, commercial case, and deliverable to align with those requirements.
  • Flexible Support Across Strategy, Execution, and Upskilling - Whether you need a full team, targeted advisory, or a skills transfer model, we match our support to your internal capacity, not the other way around.
Global Engineering Brand
300% Increase in North American Enquiries: Driving Targeted Leads for US Expansion

How It Works


Get up to 50% coverage on digital strategy & marketing implementation activities through grant support.
1

Initial Consultation

We work together to identify export opportunities, align on business goals, and evaluate how IDA support can accelerate your global growth strategy.

2

Assess & Scope

Get support on redefining your project scope, timeline, and key activities to meet IDA guidelines and prepare for submission.

3

Funding Application Support

We’ll help you build a compelling, compliant proposal that includes strategy plans, budgets, and documentation tailored for IDA review.

4

International Strategy Execution

Execute with confidence using validated research, market segmentation, channel planning, and region-specific positioning.

5

Measurement & Growth

We establish your KPIs early, track the impact in real time, and continuously optimise your international marketing efforts at scale.

Ready to Expand Internationally?

Growth Strategy What is the potential market size for your product or service?
Brand Why Run a Value Proposition Workshop?
Growth Strategy The Importance of Market Segmentation