Delivering Ireland’s Highest Ever Grossing “Win A Home” Competition.
The Client Win a Home in Oranmore was a high-profile fundraising initiative led by Maree Oranmore FC and A Lust For Life, aimed at raising essential funds for the development of local sports facilities. The campaign centred around a unique raffle prize — a brand-new home in the heart of Oranmore, Co. Galway — designed…
Repositioning MoovMor for International Growth
The Challenge Moovmor’s vision outgrew their current brand. While the company had an impressive track record and a deep product catalogue, none of it was being conveyed clearly through its visual identity or digital presence. As with many engineering-led firms, their internal team had limited bandwidth to lead a transformation of this scale. They were…
Strategic Rebrand of a European Fintech Company
The Challenge As the business began its expansion into key English-speaking export markets, it faced increasingly familiar barriers: Their leadership team acknowledged the brand was no longer fit for purpose and was damaging credibility in new markets and creating inconsistencies across web, sales, and partner communications. This uncovered several underlying pain points we often see…
A Bold New Brand For G Space
The Client Bold Spaces (formerly G_Space) operates in the engineering and construction sector, specialising in modular infrastructure solutions. The company designs and delivers modular rafts, EV canopies, and large-scale infrastructure that transform commercial and retail spaces. As a sub-brand of Gaelite, they needed to clarify their unique identity and build recognition as a strategic partner…
Driving Market Gains in the US with Account-Based Marketing
The Challenge This was not a simple awareness campaign. The project required a full-scale brand launch in a new market where awareness was minimal, terminology differed, and trust had to be earned through both strategic positioning and precise execution. Although the company had completed three landmark projects in North America, including one award-winning build, brand…
Brand Overhaul Primes Intelligo For Acquisition
The Client Intelligo was a trusted provider of enterprise-level Payroll and HR software solutions, supporting large-scale organisations across Ireland and the UK. Known for compliance, security, and service excellence, The team had strong relationships in highly regulated sectors. However, its brand and digital presence no longer reflected its evolving ambitions or international growth plans. Client:…
Elevating Saadian from UK Market Leader to US Challenger
The Client Saadian is a SaaS company specialising in law enforcement and corrections technology. Their flagship product, Saadian PINS, is used by over 95% of UK police forces to transform prison and jail data into actionable intelligence. With early traction in the US, they approached LOCOMOTIVE to help align their brand, website, and messaging with…
The 6 Stages of User Experience (UX) Research.
User Experience (UX) is an area of Digital Marketing and Web Design that is getting more attention in recent years. UX can be described as the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making…
Key Considerations Before You Undertake a Rebrand.
Rebranding can be a very serious declaration of intent, a marker of your company’s commitment to evolve and grow. In many cases, business owners and CEO’s underestimate what is involved in a rebrand, thinking a simple change of logo or brand colours will suffice. A rebrand is a multi-layered approach to fundamentally changing some critical…
Emotional vs Functional Messaging to Captivate Your Audience
Finding the Perfect Balance: Connecting with your audience has never been more challenging. The way you communicate with potential customers can make the difference between a scrolling thumb that pauses or one that continues its journey past your carefully crafted content. How can you create content that resonates? Content that moves people to action. Content…