The Client
Intelligo was a trusted provider of enterprise-level Payroll and HR software solutions, supporting large-scale organisations across Ireland and the UK. Known for compliance, security, and service excellence, The team had strong relationships in highly regulated sectors. However, its brand and digital presence no longer reflected its evolving ambitions or international growth plans.
Client:
Intelligo
Industry:
B2B SAAS & Technology
Solutions:
Brand & Design
The Challenge
Intelligo faced increasing competition while expanding into new markets, particularly the UK. The existing brand identity lacked maturity and clarity, making it difficult to connect with enterprise buyers or convey the precision and reliability of their services.
To succeed, we would need to:
Conducted customer and stakeholder interviews
Performed market research and competitor benchmarking
Crafted messaging frameworks targeting enterprise buyers in Ireland and the UK
Defined a core brand idea focused on reliability, trust, and technical precision
Designed a confident, modern logo and visual identity
Developed brand elements centered on simplicity and trust
Built a visual language for digital, print, and sales materials
Launched a redesigned website emphasising usability and conversions
Created tailored content for Irish and UK payroll regulations
Optimised UX with intuitive navigation, strong CTAs, testimonials, and accreditations
The Outcome
The brand overhaul positioned Intelligo as a confident, credible, and enterprise-ready player for international expansion.
Within 18 months post-relaunch, Intelligo was acquired by SD Worx, a leading European HR and payroll technology group. The refreshed positioning was instrumental in enhancing market perception and demonstrating strategic fit during acquisition talks.
A bold, scalable brand identity built for trust and clarity
An optimised website tailored to cross-border regulatory needs
Sharper value proposition and market-fit messaging
Empowered sales and marketing teams with stronger tools
Growth trajectory culminating in acquisition by SD Worx within 18 months
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
