The Client
Win a Home in Oranmore was a high-profile fundraising initiative led by Maree Oranmore FC and A Lust For Life, aimed at raising essential funds for the development of local sports facilities. The campaign centred around a unique raffle prize — a brand-new home in the heart of Oranmore, Co. Galway — designed to capture public imagination, build community support, and drive ticket sales through a mix of emotion, credibility, and national reach.
Client:
Maree Oranmore FC & A Lust For Life
Industry:
Fundraising
Solutions:
Paid Media
Digital PR
Content
Website
The Challenge
This campaign presented a monumental challenge: for 3 months (1/3 of the campaign) we were delayed in obtaining a lottery license from META, significantly impacting our ability to promote the competition at a national level on Facebook and Instagram.
With only 9 months to sell 15k tickets, we had to sell on average 1.6k tickets per month – without META ads, this would be very difficult.
To succeed, we would need to:
Combined local newspaper ads, Ideal Home Show activation, full-page takeovers on Daft.ie, PPC campaigns, TikTok & X.
Sponsored “Irish dream” content (home on Galway Bay) via outlets like Irish Central (62% US/UK audience).
Once META ads were approved, they ramped up with weekly influencer video content featuring Packie Bonner, Mandy Maher, and Niall Bressie to build trust and momentum.they
Google Ads (Search, Display, YouTube, Gmail), social media (META, X, TikTok), email, PR, newspaper ads, sponsorships, and experiential activations.
The Outcome
The campaign generated major national buzz, surpassing expectations in both reach and impact — without relying on paid social ads.
Over 180,000 users reached through organic digital efforts and influencer activation
Tickets sold out ahead of schedule, driving vital fundraising success
Secured widespread media coverage across national and regional outlets
Built a recognisable campaign identity that balanced heart, community, and credibility
Created a digital playbook for future fundraising success — adaptable, scalable, and proven
Transforming Brands to Support Strategic Growth
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