Senior Digital Account Manager (Remote)

Location: Remote (Ireland-based, with occasional travel)
Job Type: Full-Time
Department: Digital
Reports To: Head of Digital and Development

Company Overview

LOCOMOTIVE Europe (formerly IMS Marketing) helps ambitious Irish and global brands show up with clarity, creativity, and a commercial edge — so when your target audience is ready to buy, you’re impossible to ignore.
Our business is growing quickly and has a reputation for delivering innovative, strategically-led marketing solutions to Irish and international clients.

We’re an ambitious, collaborative team that thrives on learning, testing, and adopting new methodologies ahead of the curve. If you’re looking for an environment where you can challenge yourself, grow your skills, and make a real impact — we’d love to hear from you.

Position Overview

As a Senior Digital Account Manager, you’ll take ownership of key client relationships, providing a holistic view of their digital presence and guiding strategy across SEO, content, email, ABM and performance marketing. You’ll develop and deliver integrated digital strategies that help clients navigate — and capitalise on — evolving opportunities across search, AI, and digital engagement. You’ll work closely with cross-functional Ireland and US based teams to deliver measurable results while helping shape how our agency continues to innovate and lead in digital marketing.

Strategy & Client Leadership

• Develop and implement integrated  marketing strategies that align with client goals and deliver measurable business impact.
• Drive the growth and retention of client accounts by identifying opportunities, optimising strategies, and ensuring campaigns deliver commercial results.
• Audit and analyse digital performance using tools like GA4,Ahrefs,  SEMrush, and Search Console to identify opportunities for growth.
• Present insights and strategic recommendations that connect creativity with commercial outcomes.
• Drive continuous improvement through data, testing, and innovation.

SEO & Digital Performance

• Lead the planning and execution of SEO strategies that improve visibility, authority, and conversion.
• Stay ahead of emerging trends in AI search, SGE (Search Generative Experience), and evolving search behaviours.
• Collaborate with web, content, and design teams to optimise digital journeys and user experience.
• Interpret analytics to refine tactics and report results in clear, actionable formats.

Innovation, Collaboration & Mentorship

• Work closely with designers, creatives, copywriters, and paid specialists to ensure campaigns meet client objectives.
• Champion innovation through the adoption of AI tools and data-led optimisation.
• Mentor junior team members, sharing knowledge across SEO, analytics, and strategy.
• Contribute to the development of new frameworks, processes, and best practices across the agency.

Professional Skills & Competencies

• Strong strategic thinker with a deep understanding of digital ecosystems and how they drive business outcomes.
• Proven track record in SEO, SEM, and content strategy.
• Skilled in interpreting data and turning insights into actionable recommendations.
• Excellent written and verbal communication skills with confidence in client-facing settings.
• Proficiency across marketing and analytics tools (GA4, SEMrush, Data Studio, HubSpot, etc.).
• Naturally curious, commercially minded, and proactive in staying ahead of digital trends.

Experience

• 5+ years’ experience in digital marketing, ideally within an agency or B2B environment.
• Demonstrable experience managing client accounts and delivering measurable performance improvements.
• Hands-on expertise in SEO, analytics and SEO strategy, with a solid understanding of paid media strategy.
• Familiarity with AI-assisted search and content development is an advantage.

Package

• Competitive base salary (based on experience)
• Quarterly performance-based bonus
• 21 days annual leave + all ROI bank holidays
• Additional day’s leave each year of service
• Company contributory pension scheme (after 6 months)
• Contribution to further education and professional development

Perks

• Early finish Fridays
• Flexible start and finish times
• Remote working (with access to bright, contemporary offices in Oranmore)
• Fun, engaging, and collaborative team environment
• Work with an award-winning agency with Irish and international clients