A New Name, A Bigger Vision
Hi Everyone,
I’m excited to share a big milestone in our journey. As of today, IMS Marketing is officially rebranding as LOCOMOTIVE Europe.
This moment reflects more than a name change. It’s the result of nearly two years of learning, building and aligning as one global team, ever since we joined forces with US-based performance marketing agency LOCOMOTIVE.
We’ve taken our time to grow into this transition. We focused on collaboration, on consistency, and on staying true to who we are. Now, we’re proud to bring forward a new identity that reflects how far we’ve come and where we are going next.
How We Got Here
When IMS joined the LOCOMOTIVE group, we knew we were stepping into a bigger opportunity to deliver impact for our clients.
What followed was a deep period of integration — not just in services and systems, but in mindset. Together, we’ve built one high-performing global team that spans Ireland, the US, the UK, Europe and South America.
Rather than rushing out a rebrand, we prioritised delivering value. We enhanced our digital capabilities. We built powerful in-house tools. We shared strategies that work across borders. And we put the right people in place to support growth for our clients, and for the agency.
Now, we are ready for this new chapter. And we are entering it as LOCOMOTIVE Europe.
What’s Changing and What’s Not
We have a new name, a new brand and a new website. What hasn’t changed is the team you trust.
Myself, Kevin, Denise, Kristin and many of the people you’ve worked with over the years are still here. Still deeply invested in your success. Still bringing the same energy, experience and clarity you count on now with the power of a global network behind us.
We’re 70+ strong across international markets, connected by a shared process, performance mindset and passion for growth.
Marketing With Momentum
We’re not here to follow industry trends. We’re here to lead smarter marketing and to help B2B brands like yours become impossible to ignore.
We do that by making visibility a strategy, not a side effect.
We help our clients stand out in every space that matters today from web and social to SERPs and LLMs like ChatGPT. Because the real decision-making isn’t always happening in front of you. It’s happening through algorithms and AI. And we make sure our clients are part of those conversations.
What we offer today:
- A proven, collaborative Irish team supported by a global bench of different marketing specialists
- Clear strategies combined with creative that cuts through
- AI-powered tools and structured content that builds visibility across markets and machines
- Real expertise in public sector and European development programmes
- End-to-end support for brands expanding into the US
Supporting Irish Growth
We’re still working with incredible partners like Enterprise Ireland, IDA, InterTradeIreland, LEOs, and more to help Irish businesses tap into supports that drive real-world market growth.
That won’t change and we remain proud of our Irish roots as we grow our European presence.
What’s Next
We recently celebrated this moment internally and will be sharing some behind-the-scenes highlights soon.
In the meantime, we’re ready to get back to doing what we do best: building marketing that performs, transforms and moves your brand forward.
Come and explore our new European website:
locomotive.agency/eu
And if you’d like to talk about what this means for your business, or how we can help you grow, I’d love to connect.
[email protected]
Thank you to our team here in Ireland and around the world for everything you’ve done to bring us to this moment. Here’s to the next chapter.
Leonie Tansey
Managing Director, LOCOMOTIVE Europe
