An ABM Agency That Turns Intent Into Revenue

Many agencies treat Account-Based Marketing (ABM) like lead gen with a new label. But we know real ABM is targeted, aligned, and meant to close deals. Whether you’re in SaaS, fintech, healthcare, or any market where every deal counts, our team of ABM specialists help you move beyond awareness to real revenue impact.

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“ABM isn’t about more leads — it’s about the right ones. That’s why we don’t cast wide nets. We fish with spears and go after the high-value accounts that really matter.” Leonie Tansey, Managing Director – LOCOMOTIVE Europe

How We Do ABM Differently

Precision Over Volume We define your Ideal Customer Profiles (ICPs) and buyer personas to focus on high-value accounts — not just more leads, but the right ones.

A Truly Full-Funnel Approach ABM doesn’t end at engagement. From awareness to retention, we create journeys across the most effective channels to drive impact beyond the first touchpoint.

Full Alignment Between Marketing & Sales Many agencies silo ABM within marketing and forget about sales. We bridge the gap, embedding across both teams to create campaigns that drive more revenue.

Let’s build your ABM strategy together

Our Results Speak for Themselves

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Confidential Medical Technology Partner

Increased Pipeline by 3X Through Coordinated Sales and ABM

Tipalti

48% More Leads in a Competitive Fintech Market

ABM Services We Offer

ICP & Persona Development Define your audience and build detailed profiles that allow you to prioritise your focus and engage with the accounts that are most likely to convert.

Value Proposition Messaging Craft unique brand stories and messaging that speak directly to the key pain points and goals of your target audience.

Content Strategy & Production From personalised ABM playbooks, landing pages, and videos to animations, brochures, and more, we create content that people actually want to consume.

Cross-Channel ABM Campaign Execution From LinkedIn to email to sales team collaboration, we use data to determine which channels will work best for your business and goals.

Why Partner With LOCOMOTIVE?

Big results don’t require a big agency — just the right one. Here’s what sets us apart:

ABM Built for Complex B2B

We specialise in complex sales cycles, high-value deals, and niche markets across multiple B2B sectors, including SaaS, fintech, healthcare, manufacturing, and more.

Integrated Thinking

ABM is most powerful when it’s connected with SEO, content, UX, analytics, and paid media. As a fully integrated agency, our experts can help you with all of those — there are no silos here.

Custom Tools & Intelligence

Our proprietary data tools are built to map behaviour, identify intent, track engagement, attribute performance, and unlock insights other agencies cannot access.

Ready To Work With An ABM Agency That Drives Results?

Let’s talk about your goals and how ABM can help.

Tools & Insights That Drive Smarter ABM

We’re not using the same tools everyone else is using. We’re building smarter ones to give you an even greater advantage.

Account Intent Pulse This tracks the early signs of interest across your accounts, so you can serve up the right content at the right time to increase conversions.

Stakeholder Map Builder With this tool, you can map out the complex buying committees and align your content and messaging to each of the individual decision-makers.

Our ABM Process

Discovery & Kick-Off We align on goals, define your ideal accounts, set KPIs, and introduce your senior team. This lays the groundwork for a focused ABM programme.

Account & Audience Insight To guide targeting and relevant messaging, we perform in-depth audience research, from firmographics to buying groups to intent signals.

ABM Strategy We develop a data-driven, sales-aligned ABM roadmap tailored to your business goals. It’s actionable, measurable, and focused on high-value accounts.

Campaign Planning Our team maps out the buyer journeys across content, channels, and outreach, delivering a clear, collaborative plan built for your team.

Activation From campaign build and personalisation to platform setup and launch, we handle what’s needed to execute with speed and precision.

Deep-Dive Auditing Depending on your needs, we conduct technical, content, and local SEO audits to get a complete picture of your performance and opportunity areas.

Optimisation & Growth We track performance at the account lever and adjust in real time, so your ABM stays aligned, effective, and focused on your business outcomes.

FAQs

What types of companies benefit the most from ABM?

Our experience is that ABM works best for B2B companies with long and complex sales cycles, high-value solutions, and specialised buyer journeys. If there’s a multi-stakeholder buying committee or your ideal customer lives within a complex or regulated industry, we should talk.

Can LOCOMOTIVE manage both strategy and execution for ABM?

Absolutely! We customise each phase from ICP development through campaign execution, measurement, and ongoing optimisation.

How is your ABM different from typical lead-generation campaigns?

Typical lead gen focuses on capturing broad interest. Our ABM approach goes deep into handpicked accounts to build trust, relationships, and conversion pathways that support sustainable sales pipelines.