BrightView is an addiction treatment center in Ohio. When we started working with them, they had 16 locations with a few more on the way. They needed a partner to improve their organic rankings to drive more business. We were engaged to help increase the number of non-branded phone calls each center received.
We launched a multi-level campaign focused on technical and on-page SEO, local SEO and link building. We conducted several audits and analyses, enabling us to provide effective working solutions.
Increase in Leads
Increase in Non-Branded Top 10
Increase in Search Visibility
What We Did
Resolved Technical Issues
First, we identified and resolved any technical issues holding the site back such as site speed, internal linking, as well as removing duplicate and thin content.
Optimized Local Pages and Created New Pages
Our competitive content gap analysis helped us evaluate the existing content on their site and compare with competing websites. This revealed topical gaps to improve upon. We also optimized the local pages that included information about each center. Finally, we made sure to include schema code for local businesses as well for other key pages such as articles and FAQs.
Implemented Key Local SEO Tactics
We increased the number of citations for each location and resolved NAP consistency errors to improve the overall citation quality score. We also worked on optimizing each GMB listing to include descriptions, services, categories, and any other relevant data.
Focused on Internal Linking
Added more internal links to help with usability and crawlability.
Conducted Link Building
We obtained and built quality external links that directed more traffic and link equity to important site pages. We also proposed several ideas for building out resource pages that could work as link bait.