Amada Senior Care


Increase in New Users


Increase in Qualified Leads


Increase in Top 3 Keywords

What We Did

Client Education

Many franchisees have minimal knowledge of SEO. Before starting work, we met with each franchisee to review SEO initiatives to help them understand the importance of each, the benefit, and the expected end result. We also learned more about their competitors and pain points to customize the program where needed for optimal results.

Improved Authority and Google’s Crawlability

We enhanced the internal linking structure between the main domain to each franchisee’s microsite (which is a subfolder on the main corporate site). This helped improve the flow of authority and enabled Google to crawl every page on the subfolder. Furthermore, we used our in-house internal linking tool to stretch the client budget since it cuts back on manual time, while helping improve output quality.

Amada Leads Chart

Optimized Duplicate Content

When we started working on the site, we noticed that each franchisee’s microsite was duplicative of each other. To resolve this, we drafted new optimized content for each microsite’s homepage and the location pages they target.

Amada New Users Chart

Competitive Analysis & Implementation

Each franchisee is in a different location and therefore has a different competitive landscape. To better target our program to their specific needs, we conducted a local analysis. This helped us identify how many citations are needed, which reviews to generate, and what local links to obtain. We also used this time to optimize GMB listings.

Optimized Meta Data

Revised and optimized page titles and meta descriptions to improve visibility and click-through rate.

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  • North America
  • Europe