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The main objective for Locomotive was to increase both organic traffic and revenue, as well as improve important search rankings for queries such as “ecommerce software” and “shopping cart software.” With big name brands like shopify.com and bigcommerce.com as their main competitors, it was critical that we strengthen their website to compete. We would also need to discover new mid-level and longtail queries to drive and covert more site traffic.
Maximize Crawl Budget
We wanted to ensure that Google was crawling important pages. We optimized the robots.txt file, fixed broken links and improved the internal linking and navigation to make sure there were no orphan pages.
Improve URL Structure
The length and structure of page URLs matters. We improved the URL structure for a group of pages in the site that were not optimized.
Cleanup Backlink Profile
We reviewed and removed the disavow file they had previously submitted in GSC to make sure they were getting the most value out of the links they already had.
Improve User Experience
We noticed that when users navigated to sub-categories or deeper pages, it was hard for them to move back up to category pages. Our recommendation was to use breadcrumbs which also helped improve the authority of category pages.
Enhance Mobile Usability
Upon conducting mobile audit, we were able to offer several recommendations to the site design that would improve user engagement. These included reducing the number of popups as well as other navigation improvements.
Using an in-house tool to detect CTR anomalies, such as pages that were ranking high but were not getting clicks, we were able to improve page titles and meta descriptions to enhance their click ratio.
During just a 6-month engagement, we were able to deliver outstanding results to 3dcart.com. After spending time up front to gather the right data for analysis, we were able to create a strong technical and on-page strategy. Our thorough auditing process, combined with our proactive and effective communication with the client created a strong partnership that was able to drive implementation further in a short timeframe. The outcome speaks for itself.
- Technical SEO
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