Tipalti’s Journey to Record High Leads with a Transformative Paid Media and Branding Campaign
Tipalti is a financial automation platform powered by leading-edge AI technology. They have a strong reputation for eliminating complexity, reducing costs, and minimizing risks from complicated, labor-intensive financial workflows, allowing their clients to stay focused on prioritizing the tasks that impact their bottom line.
While Tipalti has experienced rapid growth, they are in a highly competitive field in which every brand attempts (and often struggles) to stand apart from the crowd.
Client:
Tipalti
Solutions
Paid Media, Brand & Design
The Challenge
Big ambition requires big ideas and even bigger strategy. With an ambitious
growth target, Tipalti had hopes of filling their pipeline with +20% more MQLs and +20% more opportunities.
However, standing out in a sea of competitors with
their own growth goals would be a tall hurdle to clear.
To succeed, we would need to:
Our Approach
To ensure Tipalti was in the best position to rise to the top and stand out from the competition, we took a strategic approach that would place them in front of new audiences with ads and messages designed to resonate.
Refresh Ad Copy
Based on intensive client and competitive research, we launched a renewed and optimized ad campaign, reactivating previous low-spend campaigns and connecting them to dedicated landing pages with better quality copy and greater alignment with search intent.
Enhance Landing Pages
Every paid media landing page was fully redesigned with new copy, relevant themes, and streamlined structure — all closely aligned with search intent. We then migrated all landing pages to a higher-performing platform that provided faster load times, improved responsiveness, better reporting, and a higher quality score/ad rank.
Trailblaze New Markets & Channels
You won’t go far by sitting still. Knowing this, we guided Tipalti into new channels and markets that would elevate them above the competition. We chose to focus on Google Display Network and YouTube for better prospecting, ultimately gaining more leads at a lower cost to the client.
The Outcome
We aren’t afraid of ambitious growth goals, and it shows. Not only were we able to meet Tipalti’s
targets for improving their pipeline, we were able to exceed them. In addition to providing them
with measurable and sustainable results, we also received industry recognition for our efforts. The
LOCOMOTIVE team was awarded Best Use of Search (Finance), at the U.S. Search Awards, and
was selected to be a featured case study with Google.
Transforming Brands to Support Sustainable Long-Term Growth
At LOCOMOTIVE, we’re all about opening doors — doors that lead to new markets, new business opportunities, and ,most importantly, new growth. We’re experts at guiding our clients through these doors, so they can enter a new world of maximum potential.
Let us work together to deliver for you.
