The Client
StreamSafely.com launched in late 2019, providing users with comprehensive education and recommendations that put viewer safety at the center of their digital entertainment experience.
StreamSafely’s expertise encompasses both prevention and protection, offering guidance on safe streaming practices while highlighting the risks associated with illegal streaming services, malware, and unauthorized content access. Their curated recommendations include vetted streaming platforms, legitimate free streaming options, and secure live streaming solutions that address the unique needs of every type of viewer.
Client:
StreamSafely
Industry:
Telecom
Solutions:
SEO
Content
Strategy
Data & AI
The Challenge
Before our partnership, StreamSafely heavily relied on paid advertisements to drive traffic. While this approach generated traction, they recognized the need to diversify their traffic. StreamSafely turned to LOCOMOTIVE to grow their organic traffic channel to represent 10% of their overall traffic.
To succeed, we would need to:
Analyze the consumer journey that leads to piracy and identify traffic opportunities and persona gaps.
Provide a content strategy that dispels the misconception that piracy is the only option.
Find a partner with an API that allows us to have accurate movie and TV show information.
Our journey commenced with the creation of captivating and informative streaming guides such as: “Most Frequented Illegal Streaming Sources for Movies, Shows, Music, Games, and More” and “Where to Watch 100% Free and Legal Streaming Services for Movies, TV Shows, and More.” This strategic maneuver propelled us to rank for highly sought-after keywords like “free illegal movie websites” and “free streaming services,” which collectively receive approximately 20,000 monthly searches.
We also created landing pages for the top legal and illegal streaming services. This allowed us to capture specific user queries, such as “is uTorrent safe,” and provide informative content about the associated risks. Additionally, we ensured that users seeking information about the benefits of different streaming services would find relevant details on our pages. Lastly, we created genre pages so if a user was looking for “how to stream anime,” we could provide helpful insight.
This initial triumph served as a catalyst, fueling a surge in organic traffic that still forms the backbone of our success.
Determined to provide comprehensive information, we meticulously researched partners with APIs that could furnish accurate data on movies and shows and their streaming availability. We landed on forming a partnership with Reelgood.
Tapping into their API helped us create a tailored movie and show resource that targets users searching for phrases like “watch [x movie or show] for free.” We selected the most searched-for movies and shows by blending qualitative and quantitative data, and selected 1,000 movies and shows pages to create.
Beyond the ordinary, our movie pages stood apart by incorporating warning information about the perils of watching movies on pirate sites, catering to concerned parents, and highlighting the potential dangers they might unknowingly expose their children to.
We also included information on Reddit since many people go to the platform to see if there have been posts on where movies are available for free, and warn them about threads such as this. This tactic has helped us to get visibility for “[movie name] + reddit”
Recognizing the immense demand for watching sports programming, we took on the challenge of manually creating pages for significant sporting events. Although we faced limitations in acquiring real-time sports data, our innovative approach empowered us to present users with diverse options for streaming sports through dedicated services, on-demand platforms, or free streams.
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
