How AVCOM Became Ireland’s Leading
Voice in Premium Event Production
AVCOM is Ireland’s premier event production company, trusted by iconic brands including Croke Park and Fáilte Ireland to deliver world-class experiences. AVCOM had the ambition to pursue market leadership, not just market share.
When the events industry reopened after two years of pandemic-driven disruption, AVCOM faced a defining moment: establish themselves as the authority in a rapidly crowding market, or risk being lost among a wave of competitors fighting for the same clients. They needed a strategic partner who could match that ambition. They chose LOCOMOTIVE.
Client:
AVCOM
Solutions
Strategy, Brand & Design, Website
The Challenge
Following the pandemic, Ireland’s events industry underwent a huge
shift. Competition intensified sharply as agencies vied for budgets from
clients who were now more selective, more risk-averse, and more reliant
on peer credibility than ever before. For a premium event partner like
AVCOM, simply being good was no longer enough, they needed to be
seen as the definitive industry voice.
Audience research identified three distinct buyer segments, all sharing a
common trait: they placed innovation and industry clout above price
when selecting an event partner. AVCOM’s target decision-makers were
moved by credibility signals; editorial coverage, speaking platforms,
and peer recognition.
With a limited third-party amplification budget, the strategic stakes
were high. Every channel decision and every euro had to be
justified before a single piece of content was produced.
tO
Our Approach
We partnered with AVCOM and their PR agency, Comit, to develop a fully integrated campaign anchored around a single hero asset: The Future of Events, a landmark industry report designed to own the conversation in Irish event production.
Integrated Planning From Day One
Working in lockstep with AVCOM and Comit from the outset, we aligned messaging across all channels before activation. Buyer research shaped the entire narrative, ensuring every touchpoint addressed real audience pain points.
Insight-Led Content Activation
Report findings were translated into compelling visual content and distributed across LinkedIn (paid and organic), display advertising, and email. Messaging prioritised relevance and precision over reach, driving qualified report downloads rather than vanity metrics.
Blending Digital With Traditional Media
A Newstalk Hard Shoulder feature provided the editorial credibility to anchor the campaign in traditional media. That coverage didn’t stop at there; it was woven into targeted email outreach to carry the same message across the market.
Optimised for Conversion
Real time A/B testing surfaced the highest performing messaging, while custom website CTAs and lead data were leveraged to drive stronger conversion performance and sharpen targeting throughout the campaign.
The Outcome
The Future of Events campaign transformed AVCOM’s market position, converting a well regarded event
production company into the recognised authority in the Irish events industry. Powered by an integrated
strategy that married editorial credibility with precision digital execution, AVCOM didn’t just recover from
the pandemic era; they redefined what leadership looks like in their sector.
The campaign’s success translated directly into commercial results, with AVCOM recording a significant
YoY revenue increase in the first quarter and securing a landmark five year partnership with Croke Park.
Turn expertise into market authority
LOCOMOTIVE builds integrated campaigns that position ambitious
brands as the voice their industry trusts. If you’re ready to move from
competitor to category leader, let’s talk.
