Dundle offers digital prepaid cards and gift cards to more than 200+ countries.
LOCOMOTIVE was engaged to help resolve technical issues around the internationalisation of the site and better align content to user intent to increase revenue through better and more thorough search engine results saturation.
Dundle is a leading provider of digital prepaid cards and gift cards, offering seamless service to over 200 countries. However, despite widespread reach, Dundle faced significant challenges with international SEO performance, including ineffective content targeting, technical limitations in global site architecture, and missed opportunities in organic search visibility.
Dundle partnered with LOCOMOTIVE to execute a comprehensive SEO overhaul. The primary goal: enhance international SEO efficiency, improve targeting and content alignment, and ultimately increase organic traffic and revenue.
Client
DundleIndustry
Electronics & IoTSolutions
The Challenge
While Dundle had a presence in over 200 markets, its content and technical SEO lacked the focus needed to succeed internationally.
Poor hreflang implementation, duplicate content, and unfocused keyword targeting reduced visibility in key regions.
To succeed, we would need to:
Consolidate SEO targeting around top-performing countries
Implement scalable and accurate hreflang signals
Develop high-performing, locally relevant landing pages
Optimise internal link structure for better PageRank distribution
Reorganise site architecture to improve targeting and tracking
Close content gaps with seasonal and culturally relevant campaigns
Audited content and analytics across all 200+ markets
Focused SEO efforts on just 7 countries with meaningful ROI potential
Reduced content duplication and keyword cannibalisation
Moved hreflang data from page-level HTML to XML sitemaps
Ensured consistent, accurate country-language signals
Created market-specific landing pages based on regional demand and seasonality
Rewrote pages for local relevance and user guidance
- Used multivariate testing to optimise internal linking
Channelled link equity to key commercial product pages
- Restructured URL hierarchy by Country > Language > Product
Enhanced crawlability and tracking in Google Search Console
- Built new content around key cultural and seasonal events (e.g., Eid, Diwali, Christmas)
Addressed local buying behavior with helpful, informative guides
The Outcome
The transformation was immediate and measurable.
- 163% increase in revenue
- 231% increase in new users
- 337% increase in top 3 keyword rankings
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
