The Client
innov8 LABS, formerly known as EPC, are a beauty innovator for many of the biggest brands across Ireland and the UK. Best known for their proprietary brands, LA Pacific and Spotlight Oral Care, they specialise in guiding clients from lab to launch with their expertise in beauty formulation and market insights. A new CEO was appointed in early 2023 with an ambition to grow the business significantly in the coming years.
The goal? Deliver a future focused brand, that breathed life into their outdated branding and better aligned with their goals of becoming a leading partner in the beauty industry.
Client
innov8 LABSIndustry
Medical Device and Cosmetic CMOSolutions
The Challenge
Previously known as “Europharma Concepts” or “EPC”, our client’s brand didn’t evoke excitement among their target audience of primarily millennial female decision makers in the cosmetics industry, seeking an ambitious and innovative contract manufacturer. Meanwhile, their perception as an Irish focused brand had to change in order to compete among international competition, primarily in the UK and USA.
To succeed, we would need to:
Develop a bold, modern brand that resonated with a younger, predominantly female buyer
Shift brand perception from a local Irish manufacturer to a confident, global-scale partner
Create messaging that communicated innovation, scale, and credibility—without relying on client case studies
Establish a distinct visual identity that could stand out in a crowded international cosmetics market
Launch a digital presence that supported market expansion and appealed to UK and US audiences
Created a pre-launch social media plan and video animations to build excitement among innov8 LABS’ existing audience and lapsed leads.
Overhauled innov8 LABS’ social media channels in line with new branding, including social skins.
Employee event and internal branding: Overhauled innov8 LABS’ internal branding in line with the new brand guidelines, including signage. We also organised an employee brand reveal event to showcase the new brand.
Developed a brand corporate video in different versions for both the website and social media.
The Outcome
The company’s brand is now recognised in key US construction circles, with a strong foundation to continue building long-term market presence.
- North American enquiries increased by 300% within 24 months of launch
- Secured a major residential development project on the West Coast, directly attributed to the US website
- Gained traction in both East and West Coast markets, building relationships with several influential firms and project stakeholders
- Entered discussions for five additional large-scale bids across the country
What The Client Said
“The team at IMS took our vision and made it even better than we could have anticipated. Working with us on every detail from aligning with commercial goals to crafting outstanding visual concepts, they created a brand that not only translates our mission but also brings our values to life internally. We’re so proud of how far we’ve come with the help of such a talented team.”
Shane Cornally, Sales Director, innov8 LABS
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
