The Client
For nearly 70 years, Caron has been a trusted leader in transforming lives impacted by addiction and substance use disorders. They provide evidence-based, comprehensive treatment plans that put each patient at the center of their recovery journey.
Care at Caron includes both inpatient and outpatient services across seven locations, offering personalized treatment plans that address the unique needs of every individual. Caron serves not only those courageously taking their first steps toward recovery, but also the families and loved ones who play a vital role in the healing process.
Client:
Caron Treatment Centers
Industry:
Healthcare
Solutions:
SEO
Content
Strategy
The Challenge
As one of the oldest and most reputable inpatient and outpatient treatment center networks in the United States, Caron partnered with LOCOMOTIVE to achieve several crucial objectives. The primary focus was building Caron’s authority as a market leader while increasing organic traffic by 45% YOY. Additionally, Caron aimed to boost leads by 25% YOY, further solidifying its position in the industry.
To succeed, we would need to:
Conduct in-depth audits across Caron, their competitors, and the overall search landscape.
Deliver a comprehensive content strategy that establishes Caron as a trusted source of information in the addiction treatment space.
Resolve technical issues to create a strong foundation to help content and SEO efforts flourish.
Conduct a local SEO strategy to increase their visibility across their target audience.
LOCOMOTIVE focused on enhancing the level and quality of content. We recognized the need for comprehensive content for each drug/addiction type; we also noticed that Caron’s “Drug 101” section had thin content and minimal resources. Building out this section was a top priority.
- A Trusted Resource: We developed informative articles, guides, and resources for different substances. This established Caron as a go-to source for addiction-related information.
- Backed by Data: To enhance the credibility of the content, LOCOMOTIVE made sure to incorporate statistics, research findings, and expert insights. Caron’s content became more authoritative, attracting a discerning audience seeking evidence-based information.
- Addressing Addiction Trends: LOCOMOTIVE closely monitored addiction and help trends to identify relevant topics for the target audience. This helped Caron position itself as an industry thought leader.
- Tailoring Content: LOCOMOTIVE recognized the importance of catering to different audience segments. Whether it was content tailored explicitly to males, females, teenagers, or other demographics, the aim was to provide personalized information that resonated with the unique needs of each group.
LOCOMOTIVE identified various technical aspects of Caron’s website hindering performance. We collaborated closely with Caron’s development team to rectify issues and ensure that all valuable pages were indexed properly, maximizing the website’s visibility and reach.
LOCOMOTIVE observed that core pages on Caron’s website lacked optimal visitor engagement. To address this, we worked closely with the Caron team to create effective landing pages that catered to users at different stages of their journey. Caron improved user experience and increased engagement metrics by providing relevant and informative content.
The existing treatment center pages lacked specific information tailored to users in particular areas. LOCOMOTIVE undertook a comprehensive restructuring of these pages, incorporating hyper-relevant content and optimizing them for local search terms. We also aligned the treatment center pages with Google Business Profiles, enhancing local visibility and driving targeted traffic.
LOCOMOTIVE collaborated closely with Caron to create structured, detailed pages that facilitated better conversion rates. By implementing prominent calls-to-action (CTAs) and optimizing the user flow, Caron’s website saw increased engagement and a higher rate of conversions.
The Outcome
By recognizing the importance of content in attracting and engaging the right audience, we delivered exceptional results for Caron and exceeded target goals, allowing them to showcase their industry leadership.
- A 204% increase in new organic users (333k vs. 108k)
- A 161% increase in live chat engagements
- A 32% increase in phone calls
- 40% increase in top 3 ranking positions. Additionally, Caron now ranks for 1,294 SERP features. Previously, they did not rank for any.
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
