The Client
Elite Dentistry combines advanced dental technology with personalized patient care to deliver comprehensive oral health solutions. Their commitment to excellence is reflected in their use of cutting-edge equipment and premium materials designed to ensure optimal treatment outcomes and enduring results.
Client:
Elite Dentistry of Simi Valley
Industry:
Healthcare
Solutions:
SEO
Content
Data & AI
Strategy
The Challenge
Elite Dentistry opened a second location that had almost no online presence on search engines. The goal was two-fold; secure a spot on Google Maps local pack for top target keywords as well as improve visibility in organic listings to drive new patients.
To succeed, we would need to:
Conduct a local SEO strategy that targets localized pages, increasing citations and optimizing Google Business Profiles.
Competitive keyword research to understand how users are searching and determine modifiers to incorporate throughout the site.
Build a link building strategy to drive more traffic and link equity to important pages on the site.
We increased the number of citations for each location and resolved NAP consistency errors to improve the overall citation quality score. We also worked on optimizing each GMB listing to include descriptions, services, categories, and any other relevant data.
Our client wanted to rank for competitive head terms like “dentist” and “dental services” but to tackle that, we first needed to get the site ranking for more longtail search terms such as the services they offer i.e., implants, dental crowns, etc. To optimize each service page, we used our internal content briefs which offer a comprehensive analysis of a topic and helped us optimize the content for user intent and to be competitive with the top-ranking pages of that topic. Once the site started ranking for these longtail terms, Google saw it was doing a nice job comprehensively covering “dental” topics and could start ranking for the big head terms.
There are many neighborhoods in Simi Valley. We found users might not be searching for “dentists in Simi Valley” but more specific to their community such as “dentists in Moorpark. To target this, we created neighborhood landing pages. This further helped to build local relevancy for their presence in Simi Valley as a whole.
We obtained and built quality external links that directed more traffic and link equity to important site pages.
Since our client started gaining more visibility in search engines, we wanted to ensure each page was optimized to entice users to click through to the site and that each page is properly meeting user intent.
The Outcome
Optimizing a site with minimal visibility and low site trust can take time but with the right mix of tactics, it is possible to achieve top placements in local map results as well as organic results. Elite Dentistry was focused on top positions for the main services – implants, emergency dental, and general terms like “dentist in simi valley.” This was accomplished for both local and organic and the practice has a steady stream of new patients.
- 1,000% Increase in New Users
- 120% Increase in Leads
- 1,750% Increase in Top 3 Keywords
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
