The Client
Dundle focuses on making digital payments simple, secure, and accessible for consumers worldwide. They are a digital payment platform that specializes in prepaid solutions for online services and digital products. They make it easy for people to pay for subscriptions, games, gift cards, and phone credits without traditional payment methods.
Client:
Dundle
Industry:
Digital Solutions
Solutions:
SEO
Content
Data & AI
Strategy
The Challenge
LOCOMOTIVE was engaged to help resolve technical issues around the internationalization of the site and better align content to user intent to increase revenue through better and more thorough search engine results saturation.
To succeed, we would need to:
Target countries that offer unique content to reduce thin or duplicate pages.
Address technical issues that help structure and reporting.
Close the content gaps by conducting a content audit and create a strategy.
We only wanted to target countries and languages for which Dundle had unique content. This took us from 200 to 7.
We thoroughly tested XML sitemaps and the movement of Hreflang data from the HTML to XML sitemaps.
Ensured top products for those users were represented and that we were using expertise to guide users instead of showing all cards available.
Conducted an analysis of the site using a multi-variate testing approach to suggest linking structures that optimized PageRank to key product pages.
This allowed better measurement of country-level reporting and made country targeting easier in Google Search Console.
We identified content gaps that aligned on producing content for cross-country gift and game card recommendations by event/holiday types.
The Outcome
With our technical expertise and content alignment strategy, results skyrocketed.
- 163% Increase in Revenue
- 231% Increase in New Users
- 337% Increase in Top 3 Keywords
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
