The Client
BrightView represents a new approach to addiction treatment, combining patient-centered care with innovative methodologies to support individuals facing substance use disorders. Their integrated model merges medical intervention, psychological therapy, and social services to deliver comprehensive support that addresses all aspects of recovery.
Specializing in outpatient programs, BrightView enables patients to rebuild their lives while maintaining their daily routines and connections. They harness cutting-edge technologies and therapeutic approaches to create supportive environments where patients can overcome addiction and discover pathways to brighter futures.
Client:
BrightView
Industry:
Healthcare
Solutions:
SEO
Content
The Challenge
As an emerging network of addiction treatment centers expanding across multiple markets, BrightView collaborated with LOCOMOTIVE to address growth challenges. With 16 operational facilities and additional locations in development, BrightView required strategic digital marketing support to expand search visibility and generate qualified leads. Our focus was structured to optimize organic search performance and increase direct phone conversions at each location.
To succeed, we would need to:
Perform a technical audit and compare BrightView and their competitors.
Understand the content on the site, optimize it with a local focus, and create a conent strategy that targets gaps.
Conduct a local SEO strategy for each location.
Create a backlink strategy.
Before creating a strategy, we conducted a technical audit to identify and resolve technical issues holding the site back such as site speed, internal linking, as well as removing duplicate and thin content.
Our competitive content gap analysis helped us evaluate the existing content on their site and compare with competing websites. This revealed topical gaps to improve upon. We also optimized the local pages that included information about each center. Finally, we made sure to include schema code for local businesses as well for other key pages such as articles and FAQs.
We increased the number of citations for each location and resolved NAP consistency errors to improve the overall citation quality score. We also worked on optimizing each GMB listing to include descriptions, services, categories, and any other relevant data.
When we started, there was limited internal links across the site which made it difficult for users and search engines to navigate. We ran internal tools to find strong internal linking opportunities which helped usability and crawlability.
We obtained and built quality external links that directed more traffic and link equity to important site pages. We also proposed several ideas for building out resource pages that could work as link bait.
The Outcome
We delivered results that surpassed expectations with our strategic focus on location-based search optimization and enhanced digital content development.
- 981% Increase in Leads
- 308% Increase in Non-Branded Top 10
- 301% Increase in Search Visibility
Transforming Brands to Support Strategic Growth
At LOCOMOTIVE, we build brands that open doors — to new markets, better business opportunities and long-term commercial impact. Whether you are preparing to scale, expand internationally or position for investment, we streamline the path from ambition to outcome.
