The Client
Bold Spaces (formerly G_Space) operates in the engineering and construction sector, specialising in modular infrastructure solutions. The company designs and delivers modular rafts, EV canopies, and large-scale infrastructure that transform commercial and retail spaces.
As a sub-brand of Gaelite, they needed to clarify their unique identity and build recognition as a strategic partner for retailers looking to maximise underused space.
Client:
Bold Spaces (formerly G_Space)
Industry:
Construction & Engineering
Solutions:
Strategy
Brand & Design
Website
Content
The Challenge
G_Space had the capabilities. They were already designing and delivering modular rafts, EV canopies, and large-scale infrastructure to transform commercial and retail environments. But their brand was holding them back.
As a sub-brand of Gaelite, best known for signage, G_Space was often misunderstood — lumped in with fit-out contractors or overlooked entirely. Their real value was being lost: a strategic partner helping retailers turn excess space into unforgettable destinations.The opportunity wasn’t reinvention — it was recognition. They needed a new name, a sharper message, and a brand that reflected who they truly were — and where they were headed.
To succeed, we would need to:
Understand how the market perceives G_Space and identify gaps in brand recognition
Define a clear value proposition that distinguishes the company from signage and fit-out competitors
Develop a compelling new name and brand identity that reflects their true capabilities and future vision
Create messaging that resonates with key retail decision-makers, including Design Leads, Finance/Procurement, and Project Managers
Build a digital platform and marketing assets that support lead generation and sales conversations
Renamed from G_Space to Bold Spaces, projecting confidence, modularity, and future focus
Shifted brand positioning from signage and fit-out to transformational space design
Developed messaging frameworks aimed at Design Leads, Finance/Procurement, and Project Managers
Centered messaging on Bold Spaces’ ability to turn underused space into standout retail destinations using creativity, engineering, and speed
Designed a conversion-optimised website: boldspaces.com
Created animations and motion graphics to simplify complex solutions
Crafted case studies and proof points aligned with the buyer journey
Highlighted flagship systems like DRS and modular rafts as problem-solving innovations
Executed targeted LinkedIn paid campaigns for retail decision-makers
Supported organic content strategy and ongoing social media activity
Produced branded animations and sales collateral to aid outbound outreach
Ensured brand messages reached the right audiences at optimal times
The Outcome
Our comprehensive rebrand and digital strategy delivered measurable impact across market positioning, lead generation, and internal alignment.
Successfully repositioned Bold Spaces with a new name and brand reflecting their evolution
Launched a digital platform that drives sales conversations and competitive differentiation
Unified internal teams around a clear, compelling brand message
Increased appeal to key retail decision-makers through targeted content and campaigns
What The Client Said
“We knew we’d outgrown our old brand, but didn’t know how to explain what we’d become. LOCOMOTIVE helped us clarify our message, transform how we present ourselves, and build a brand that reflects where we’re going.”
Sean Lloyd, Design Director, Bold Spaces
Transforming Space — and Perception
Bold Spaces isn’t just about building structures. It’s about reimagining what space can be — and delivering it fast, beautifully, and with purpose.
If your business is growing beyond what your brand can explain, let’s talk.
