How Beyond Identity Increased Qualified
Leads by 67% and Fixed Their Pipeline
Blind Spots
Beyond Identity is a high-growth B2B enterprise security company operating in
a competitive, trust-led market with long sales cycles and complex buying
committees.
As the business scaled, they needed stronger visibility into how marketing
performance translated into real pipeline impact. Beyond Identity partnered
with LOCOMOTIVE to improve CRM infrastructure, optimize funnel
performance, and create clearer connections between activity and revenue.
Client:
Beyond Identity
Industry
B2B SaaS & Technology
The Challenge
Beyond Identity was generating demand, but lacked clear insight into performance quality.
CRM data was fragmented, attribution models didn’t reflect real buyer behavior, and lead quality varied across channels. This made it difficult to confidently prioritize spend, forecast pipeline, and align marketing and sales teams.
At the same time, competitive pressure was increasing. Growth needed to be scalable, measurable, and predictable.
To succeed we would need to:
tO
Our Approach
LOCOMOTIVE partnered with Beyond Identity to rebuild their growth foundation from the inside out. We aligned CRM infrastructure, funnel performance, and measurement frameworks to create clearer visibility into buyer behavior and pipeline impact.
By combining technical optimization with performance strategy, we helped transform fragmented data into actionable insight — enabling smarter decisions, higher-quality demand, and more predictable growth.
CRM Optimization
Rebuilt integrations and lifecycle tracking to create a reliable data foundation and improve lead
qualification accuracy.
Funnel Performance
Optimized paid traffic quality signals and conversion paths to increase high-quality inbound
demand.
Measurement Alignment
Upgraded attribution and reporting frameworks to better reflect modern buyer behavior and
revenue impact.
The Outcome
Beyond Identity increased qualified leads by 67%, driving higher-quality inbound pipeline across
key channels. Improvements to CRM and attribution created clearer connections between
marketing activity and revenue outcomes, enabling better forecasting and stronger sales
alignment.
Ready to See What You’re Missing?
If your dashboards don’t match reality and your pipeline feels
unpredictable, it’s time to rethink your growth strategy.
