How LOCOMOTIVE’s Hyper-Local SEO Boosted Amada’s New Users by 74%
Amada Senior Care is a leading senior care franchise offering in-home care, advising, monitoring, and financial coordination across 100+ local markets in the U.S. Each franchise serves distinct communities with high-touch services, and local visibility directly drives inquiries, placement requests, and franchisee success.
Despite being a trusted brand, Amada faced big local search challenges that limited visibility for individuals searching for care in their hometown. With franchisees operating in diverse competitive landscapes, Amada needed a partner who could turn technical SEO into real traffic and conversion lifts, not just rankings.
Client:
Amada Senior Care
Solutions
SEO, Content, Data & AI
The Challenge
Amada’s core growth objective was simple on paper; increase local visibility
for every franchise location in organic search — but execution was anything
but simple.
The site suffered from site-wide duplicate content: every local page was
essentially a clone with only the location name changed. That made it almost
impossible for Google to distinguish one franchise from another in search
results. Compounding this, each franchise competed in unique local search
ecosystems (some crowded and others niche) meaning a one-size-fits-all
strategy simply wouldn’t cut it.
To succeed we would need to:
tO
Our Approach
We created a franchise SEO approach that combined comprehensive client education with technical optimizations.
Scalable Local SEO Framework
We developed a repeatable, franchise-friendly SEO model built around unique local content, technical optimization, and search intent alignment, ensuring every location could compete independently in search.
Custom Location Content
Each franchise received tailored, locally relevant content designed to differentiate pages in search results while maintaining brand consistency across the network.
Internal Linking & Crawl Optimization
We restructured internal links to improve crawl efficiency and authority flow from the main domain to individual franchise pages, accelerating indexation and performance.
Franchise Education & Alignment
We worked directly with franchise owners to explain the strategy, clarify expectations, and secure buy-in, turning SEO into a shared growth initiative rather than a top-down mandate.
Hyper-Local Competitive Analysis
By analyzing each location’s competitive environment, we adjusted tactics like link building, citations, and metadata to maximize visibility where it mattered most.
The Outcome
The hyper-local SEO strategy delivered measurable, franchise-wide impact in a short timeframe.
Beyond immediate performance gains, Amada now has a scalable local SEO framework that can
be deployed across new and existing franchise locations, turning organic search into a long-term
growth channel rather than a one-off campaign.
Turn Local Search Into Growth
If you’re managing growth across multiple locations, markets, or regions,
we can help you turn complexity into a competitive advantage.
