Strategic ABM for Complex B2B Journeys

Many agencies treat ABM like lead gen with a new label. But we know real ABM is targeted, aligned, and meant to close deals. Whether you’re in SaaS, fintech, healthcare, or any market where every deal counts, we help you move beyond awareness to real revenue impact.

Connect with us

“ABM isn’t about more leads — it’s about the right ones. That’s why we don’t cast wide nets. We fish with spears and go after the high-value accounts that really matter.”
Leonie Tansey, Managing Director

How We Do ABM Differently

Precision Over Volume

We define your Ideal Customer Profiles (ICPs) and buyer personas to focus on high-value accounts — not just more leads, but the right ones.

A Truly Full-Funnel Approach

ABM doesn’t end at engagement. From awareness to retention, we create journeys across the most effective channels to drive impact beyond the first touchpoint.

Full Alignment Between Marketing & Sales

Many agencies silo ABM within marketing and forget about sales. We bridge the gap, embedding across both teams to create campaigns that drive more revenue.

Let’s build your ABM strategy together

Our Results Speak for Themselves

See all case studies

Medical Device

Increased Pipeline by 3X Through Coordinated Sales and ABM

Amada

74% More New Users with a Hyper-Local Campaign

Tipalti

48% More Leads in a Competitive Fintech Mark

ABM Services We Offer

ICP & Persona Development

Define your audience and build detailed profiles that allow you to prioritise your focus and engage with the accounts that are most likely to convert.

Value Proposition Messaging

Craft unique brand stories and messaging that speak directly to the key pain points and goals of your target audience.

Content Strategy & Production

From personalised playbooks, landing pages, and videos to animations, brochures, and more, we create content that people actually want to consume.

Cross-Channel Campaign Execution

From LinkedIn to email to sales team collaboration, we use data to determine which channels will work best for your business and goals.

Why Partner With LOCOMOTIVE?

Big results don’t require a big agency — just the right one. Here’s what sets us apart:

Built for Complex B2B

We specialise in complex sales cycles, high-value deals, and niche markets across multiple B2B sectors, including SaaS, fintech, healthcare, manufacturing, and more.

Integrated Thinking

ABM is most powerful when it’s connected with SEO, content, UX, analytics, and paid media. As a fully integrated agency, our experts can help you with all of those — there are no silos here.

Custom Tools & Intelligence

Our proprietary data tools are built to map behavior, identify intent, track engagement, attribute performance, and unlock insights other agencies cannot access.

Ready for Content That Drives Results?

Let’s talk about your goals and how content can help.

Tools & Insights That Drive Smarter ABM

We’re not using the same tools everyone else is using. We’re building smarter ones to give you an even greater advantage.

Account Intent Pulse

This tracks the early signs of interest across your accounts, so you can serve up the right content at the right time to increase conversions.

Stakeholder Map Builder

With this tool, you can map out the complex buying committees and align your content and messaging to each of the individual decision-makers.

Our ABM Process

Discovery & Kick-Off

We align on goals, define your ideal accounts, set KPIs, and introduce your senior team. This lays the groundwork for a focused ABM programme.

Account & Audience Insight

To guide targeting and relevant messaging, we perform in-depth audience research, from firmographics to buying groups to intent signals.

ABM Strategy

We develop a data-driven, sales-aligned ABM roadmap tailored to your business goals. It’s actionable, measurable, and focused on high-value accounts.

Campaign Planning

Our team maps out the buyer journeys across content, channels, and outreach, delivering a clear, collaborative plan built for your team.

Activation

From campaign build and personalisation to platform setup and launch, we handle what’s needed to execute with speed and precision.

Deep-Dive Auditing

Depending on your needs, we conduct technical, content, and local SEO audits to get a complete picture of your performance and opportunity areas.

Optimisation & Growth

We track performance at the account lever and adjust in real time, so your ABM stays aligned, effective, and focused on your business outcomes.